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Gimmick
noun 1.A drawback or difficulty that is not readily evident. Synonym: catch. 2.Something unspecified whose name is either forgotten or not known. Synonyms: doodad, doohickey, doojigger, gismo, gizmo, gubbins, thingamabob, thingamajig, thingmabob, thingmajig, thingumabob, thingumajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget. "There may be some great new gizmo around the corner that you will want to use" 3.Any clever maneuver. Synonyms: device, twist. "It was a great sales gimmick" , "A cheap promotions gimmick for greedy businessmen"
WordNet 3.0 © 2010 Princeton University
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