"Puffery" Quotes from Famous Books
... believe me (though I don't care a double-blank domino if you don't, for it is true) when I tell you that an opposition society already exists—a society for the manufacture of celebrities. Self-puffery has always gone on in a sporadic fashion, most people sending their own puffs to the papers, and rolling their own logs, on the principle that if you want a thing done well you must do it yourself. But the idea of the society is the organisation of self-puffery. ... — Without Prejudice • Israel Zangwill |