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Build-up
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noun
build-up
,
buildup
n.
1.
The act of building up an accumulation.
Synonyms:
build-up.
2.
The events, such as advertising or publicity, causing increased interest in some coming event.
"The buildup to Superbowl XXIV was the most intense of the series."
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Etymology of 'Build-up'
Collaborative International Dictionary of English 0.48
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