PERMANENT WAVE • DICTIONARY ONE.COM • Definition of Permanent wave

... introducer, and clearly, in many cases, it is useless to try to make the second country adopt the earlier, strictly correct, but unsuitable name. The Code, therefore, allows the retention of the second name as what it calls a "commercial synonym." Thus, Rose 'Permanent Wave' is a commercial synonym in the United States for the Rose raised in Holland as 'Mevrouw van Straaten van Nes.' In any formal list of Roses, both names should be given, together with any other commercial synonyms that may exist. The coining of commercial synonyms ...

— Northern Nut Growers Association Report of the Proceedings at the 44th Annual Meeting • Various

... Ziegfeld's stars, nor she ain't any broker's bride plucked from the switch-board. She's the real thing in the lady line, though how I knew it's hard to tell. Also she's a home-grown siren that works without the aid of a lip-stick, permanent wave, or an eyebrow pencil. Anyway, here she is leaning through the taxi door and ...

— Torchy and Vee • Sewell Ford